REI: #OptOutside

I have never known Black Friday to be anything more than a day outside with family. Whether that is a road trip or simply exploring your own backyard, any excuse to be in Nature is a good one to me.

So I am honored to stand with REI as they close their doors for Black Friday and ask people to ‪#‎OptOutside‬. Its a small gesture that can have a huge effect.

The goal is to see people outside doing what they love, because that is what its all about. I am not sure where I am heading yet but the Sierras sounds pretty nice right about now.